Sync

There are some ideas that seem so simple and obvious that it is difficult to believe they have not already been thought of. I don’t mean clever technological inventions like the iPod or the internal combustion engine. These types of inventions require a totally different level of thought and understanding and are truly amazing.

I am referring to the simple extensions of existing technology. For example, I still can’t understand why a company like Logitech has not made and marketed a docking station for a Blackberry or iPhone that has a keyboard and larger screen display. Am I the only one that thinks this would be useful?

I read an article recently in Fast Company titled Ford’s Big Reveal that speaks in detail about their new Sync technology and the soon to be released MyFord Touch. Among other things, this hardware and software integrate your smart phone to your car with a touch less and very user friendly interface. I love the fact that my car is blue tooth equipped but making a phone call using the voice activation is slow and painful. The new Ford technology allows for a simple command like “call Jennifer at home” to activate a call. It also allows you to change your displays, internal temperature etc all using simple voice commands.
Ford thinks that these advances, developed in conjunction with Microsoft, take them from being a simple car manufacturer to being a consumer electronics player. If share price is any indicator, they are clearly on the right track.

The thing is, this all seems so simple. The technologies exist so it’s only logical they should be integrated to be used in your car. After all, computing is not new, smart phones and cars are pretty commonplace. I don’t think it takes a great visionary to realize that consumers will want their vehicles equipped with this type of technology. Having said that, I don’t know anyone who would not like to have a GPS built into his or her car. You can buy a hand held unit with complete functionality, a battery and charger for $200 and yet, as an option when buying a car the price is around $3000. Hopefully, the car manufacturers will find a way to make this technology accessible financially.
Cheers and have a great day.
George